Search Engine Marketing Specialist (Entry Level)

Location: Clearwater, FL
Date Posted: 10-04-2017
POSTCARDMANIA – Clearwater, FL
Growing fast Looking for a Search Engine Marketing Specialist (Entry Level)
 
OUR COMPANY
We are a full-service postcard direct-mail marketing company. Our services include graphic design, printing, mailing-list acquisition and mailing services in addition to a wealth of free marketing advice. We help small businesses all over the country to expand through the use of direct mail marketing techniques. It is our mission to empower entrepreneurs with the affordable, turn-key marketing tools they need to have the business they always dreamed of – one that is prospering and growing.
 
YOUR MISSION
Online Advertising - Direct Mail 2.0 (DM 2.0) is a product we sell to customers that enables them to really get the most for their money when ordering from us. When a customer purchases DM2.0 with their postcard order, they are able to see calls coming in as a result of the campaign, (and even listen to these calls); they are able to see the mailing information online; and they receive a Google campaign that follows up with their prospects with online ads until they are ready to buy.
 
As a Search Engine Marketing Specialist you are the customer’s point of contact regarding this service. You help the customer get the best returns on his marketing investment by optimally using the many features and benefits of DM 2.0. It is thus a technical mission which requires a strong knowledge of marketing principles, as well as very good communication skills – as you are constantly helping clients.
 
SPECIFIC DUTIES INCLUDE
  • Setting up the customer’s Google Remarketing and Facebook campaigns, which is a form of Search Engine Marketing,
  • Working with the customer’s website contact to get the specific Google and Facebook codes put on their website,
  • Working with internal co-workers to get the customer’s banner ads designed and into use,
  • Troubleshooting campaigns that go down as needed, and more.
  • Perform daily account management for pay per click accounts on Google AdWords and Facebook,
  • Assist in the maintenance and monitoring of account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new Search Engine Marketing campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and Search Engine Marketing industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate results and performance across the major channels.
  • Communication to team and management on project development, timelines, and results.
  • The end result of this position is high-quality Search Engine Marketing campaigns implemented for our customers in a timely manner. We want to give them more leads for their products and services so they are happy and remain our customers for a long time! 
 
REQUIRED QUALIFICATIONS
  • At least some PPC experience 
  • Ability to contribute and forward the overall company culture and PR of PostcardMania
  • Interested in and has basic understanding of Google marketing, Facebook and Pay-Per-Click,
  • Ideally some basic HTML knowledge
  • Computer skills with Word, Excel, Outlook, etc.
  • Enjoys helping customers
  • Great organization and time management ability, with ability to switch gears as needed
  • Professional and friendly Phone & email communication (you must make customers feel welcome and comfortable in alignment with our culture)
  • Ability to organize and see projects through to completion
  • Ability to type 40 wpm minimum
  • Ability to stay on top of projects despite high volume periods
  • High ability to positively control people and cycles of action
  • Team Player
 
WORK HOURS
This a full-time office position, Monday - Friday from 9-6 pm.
 
COMPENSATION
Pay is $15.00/hr. After 90 days, with a favor review and completion of your first 90 days training program your pay can increase.  After 6 months to a year, again with a favorable review, there is the potential of earning more.
 
OTHER BENEFITS
We offer a full benefits package including medical, dental and vision insurance, as well as supplementary plans, 401k, and vacation time. Medical, dental and vision benefits are available after 60 days. We offer 3 paid time days off (PTO) after 90 days as well, and after one year of employment you’d receive 8 PTO days. After 2 years there will be 13 PTO days and after 5 years, 18 PTO days. We also have in-house yoga classes 2x weekly that are free to employees and a corporate wellness program for any employees interested in improving their overall health and being rewarded for it. We offer paid holidays, paid personal days, and paid vacation days that increase with longevity.
 
DRUG FREE WORKPLACE
This company is a Florida Drug Free Workplace. The company requires all employees to complete a pre-employment 12 panel drug screen; employment status will be dependent on ability to pass this screening.
 
OPEN HOUSE
You can use the opportunity to tour our facility and get an idea of what it is like to work for PostcardMania before applying: http://www.postcardmania.com/openhouse
 
APPLY TODAY for immediate consideration!
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